Marketing and public relations aren’t our usual subjects on “Read Science!”, but today they very much WERE rocket science, when we talked about the new book “Marketing the Moon : The Selling of the Apollo Lunar Program”, with its authors, David Meerman Scott and Richard Jurek.

To make a colossal program like Apollo get off the ground, it took the backing of the American people. To gain public support and trust, NASA took the unprecedented step of doing their work very openly, with lots of outreach and educational activities, and “”news releases, not publicity releases”. It’s a fascinating, never-told-before story. You’ll be glad you listened!
Marketing the Moon: The Selling of the Apollo Lunar Program

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