Marketing and public relations aren’t our usual subjects on “Read Science!”, but today they very much WERE rocket science, when we talked about the new book “Marketing the Moon : The Selling of the Apollo Lunar Program”, with its authors, David Meerman Scott and Richard Jurek.
To make a colossal program like Apollo get off the ground, it took the backing of the American people. To gain public support and trust, NASA took the unprecedented step of doing their work very openly, with lots of outreach and educational activities, and “”news releases, not publicity releases”. It’s a fascinating, never-told-before story. You’ll be glad you listened! Marketing the Moon: The Selling of the Apollo Lunar Program
@mwalimurural @DrPenaGuzman1 Glad to see you back! 13 mins ago
@jamesbridle @edyong209 Not sure if I shared this in the past few weeks, but I was getting confused by the shifting… https://t.co/cMpjBKuhfp 5 hours ago
@jamesbridle The pandemic interrupted @edyong209's writing of this book, but the wait is surely worth it.
Quite ex… https://t.co/haTSRBEUc5 5 hours ago
What does it mean to be intelligent? Author and artist @jamesbridle explores this in his new release, Ways of Being… https://t.co/oth8rLwPUp 5 hours ago
Keeping with the women in space theme, check out this book edited by @UCIPhysAstro's Virginia Trimble and… https://t.co/qABy8ZvqKZ 5 hours ago
This week's release by former NASA official, @Lori_Garver, is bound to be an interesting read.
Escaping Gravity: M… https://t.co/CfMRajxruo 5 hours ago
So many great #popsci 📚out this week (or within recent weeks).
Let's begin with When Animals Dream: The Hidden Wor… https://t.co/FJT8hVjVYF 5 hours ago
I'm enjoying the engaging story in The Genome Defense: Inside the Epic Legal Battle to Determine Who Owns Your DNA… https://t.co/CigqJyI8j4 6 hours ago
Fascinating! https://t.co/7watus4KXz 2 days ago
@classroomtools @Owl_b_TorresEdu @fabledbookshop @freshair @KQEDForum Thanks!!! 3 days ago
Read Science! Episode 23 : “Marketing the Moon” Edition
Marketing and public relations aren’t our usual subjects on “Read Science!”, but today they very much WERE rocket science, when we talked about the new book “Marketing the Moon : The Selling of the Apollo Lunar Program”, with its authors, David Meerman Scott and Richard Jurek.

To make a colossal program like Apollo get off the ground, it took the backing of the American people. To gain public support and trust, NASA took the unprecedented step of doing their work very openly, with lots of outreach and educational activities, and “”news releases, not publicity releases”. It’s a fascinating, never-told-before story. You’ll be glad you listened!
Marketing the Moon: The Selling of the Apollo Lunar Program
To “like” us on Facebook, visit https://www.facebook.com/ReadScience
8 years ago Books, Read Science!, Space, Space Read Science!, Video • Tags: Apollo Lunar Program, Apollo missions, David Meerman Scott, Google Hangout on Air, Jeff Shaumeyer, Joanne Manaster, Marketing the Moon, Read Science!, Richard Jurek, video